Social Media Inspo for wine brands
Without a strong social media presence, any brand is consigned to oblivion. This is true especially for brands marketing to younger generations. Tried and true wine promotion ideas may no longer work for the millennials and Gen Z, but there is a way to get to them, and that way is of course through social media. Any wine marketing agency will advise getting active on Instagram, Facebook, TikTok, Snapchat, or Twitter. These platforms have a lot in common, but they also offer some characteristic features, so make sure to check them and utilize them fully.
Before posting anything, wineries need to establish their branding and figure out their consumers. After all that planning, there can still be some uncertainty about what type of content to post. We’ve got you covered! Here are some fresh ideas to boost your wine marketing:
Knowledge sharing
By sharing facts about wine or informing the audience of upcoming wine events, a winery shows they’re in the know. Establishing yourself as a reliable source of information helps build trust between the brand and the consumers. While you don’t have to turn your page into an education platform, the consumers still appreciate the educational value they get from the posts. You can post:
facts about your wine- Don't scare your crowd with crazy paraphernalia! Use accurate, simple, and beautiful wine descriptors that make your wine approachable!
facts about wine in general. Educational content is great to engage with your followers
industry news
wine vocabulary (after posting a few words, maybe consider a quiz/giveaway)
education about wine processes
wine holidays and events in the region
food pairing.
2. What your winery has to offer
There’s no better way to achieve transparency than by letting your consumers in on all the things that make your winery unique. Breaking the fourth wall makes wineries more approachable, which is a value that attracts the millennials and Gen Z. Regular posts are also an opportunity to showcase the benefits you offer to consumers that they can’t get anywhere else.
Show all about:
where your fruit was sourced - talk about whatever makes you unique: the soil, the place, the people.
tasting in your winery. What makes your experience unique?
your wine club
your blog
live videos from behind the scenes (a good modern wine marketing strategy includes videos!)
the winery philosophy and values
day-to-day practices of winemaking.
3. Show, don’t tell!
Describing the pleasant atmosphere of a winery is good, but showing pictures and videos of patrons having a grand time is more convincing. For wine marketing directed at younger generations, relatability is of great importance. This means you don’t need to hire supermodels and airbrush them to unachievable perfection. In an era where brand authenticity is one of the key values, regular people having fun are more relatable. Other than that, brands can strengthen the relationship with consumers by direct communication. Share their photos of your wine to let them know you care about their experience. Post or share:
customer reviews
customer photos geotagged at your winery
customer stories where they mention you
photos/videos of patrons enjoying themselves at the winery (ask for consent!)
Q&A sessions where real consumers ask you questions they’re interested in.
As ideas are worth nothing unless they’re executed, use these ideas to create content that best aligns with your brand’s values. However, there are a few more tweaks for making the most of a social media strategy. In a sea of hashtags, it can be a challenge to know which ones and how many to use. You also need to find a balance between written posts, photos, links, or videos depending on your post reactions. Don’t forget to make sure the brand is always recognizable. Different crowds prefer different storytelling(read more about storytelling here). The timing is important as well. All in all, setting up a successful strategy can be a lengthy process. Luckily, social media specialists are there to save you time (and money in failed attempts) and find the right way to approach consumers right away. You know what makes your winery unique, and we know how to best present your story. Let’s work together to get your winery the recognition it deserves.
Need help with your Social Media Strategy for your wine brand? Drop me a line, let’s work together!
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