Textured wine labels
Picture this: Your consumer is walking down the aisle in a wine store, and every other bottle around yours is competing to catch their eye. The wine industry is oversaturated, we know. Here are some quick tricks used by other luxury industries to stand out with the label texture.
Textured labels are a hot trend in the wine industry, and with good reason. Your customers can literally see and feel the difference between your product and the others on the shelf. Texture draws your customers into your bottle. They want to pick up your wine and touch it. Once that happens, they’re closer to putting it in their basket and buying it.
Take these 4 luxury label ideas from other industries to make your wine label really stand out
Change Up the Paper Stock
Using alternative materials such as linen or estate paper stocks. These are often found on wine bottles or high-end soaps.
2.Raise the print
Want your wine brand name to jump off the label… literally? Raise the print!
This is often referred to as high-build screen texture or dimensional printing and embossing or debossing in the printing world.
Dimensional Printing
Dimensional printing gives specific text a raised or 3D effect. It works by loading a special type of clear ink. Then, it creates a raised layer on top of the page after curing
Embossing or Debossing
Looking for a different way to raise or lower the print? Try embossing or debossing. This uses the same concept while making small imprints into or out of the label. When you run your finger over the wine label, you can feel the raised print.
3. Gloss/Matte Combo Coatings
Combining both gloss and matte coatings on a surface gives your product labels a 3D effect. The gloss text or image instantly stands out from the matte surface background. Indeed a dramatic look.
4.Incorporate Patterns
Patterns jazz up your labels and give them an extra-dimensional look without any texture. Add in dimensional printing or embossing and you have a label people can’t ignore.
What is the wine industry missing from other luxury industries?
For instance, luxury spirits and perfumes companies produce a “soft-touch bottle” coated in matting to make it feel more luxurious and desirable. Stand out, adding texture, and invite them to pick your wine out of the wine jungle!
